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Products Department"I was expected to understand where BritishIndia's brand position is viz-a-viz competitor and then to build a marketing strategy based on that understanding..." Full review »Eva Woon , 2nd Year Bsc Management, London School of Economics and Political ScienceRatings
Enjoyment Support & Guidance Environment & Location How Rewarding Was It? Average 4How many weeks was it for?9 weeksMonthly payRM 1110What did you do?
I had a very interesting overall experience from BritishIndia. On my first week I met with the CEO and she gave me a pet project that I was expected to work on throughout my 9 weeks in BritishIndia. My project involves building a marketing communications strategy playbook. I was expected to understand where BritishIndia's brand position is viz-a-viz competitor and then to build a marketing strategy base on that understanding where I had to plan the resources and come up with an execution timeline for them. I had another fellow intern who was working on his pet project which was to build the Customer Loyalty Program and E-Commerce website for BritishIndia. Throughout my 9 weeks here, I had weekly meetings with the CEO to update on my progress with my pet project. On my 2nd week, I was placed in-store in BSC for a week, where I was challenged to understand how retail works. I basically folded and ironed clothes, fixed the hangers and "attempted" to serve customers. Retail is not as easy as you imagine it to be, that I can assure you. The remaining 7 weeks after, aside from my project, I had opportunities to learn about our products (the fabrication and sales analysis), attended photo shoots, worked backstage in the Miss Universe Malaysia fashion show and even helped the designers to work on their one-of-a-kind pieces.What did you learn?
In numerous occasions I was given ownership on a lot of the projects I was working on. For example, one of my project was to set up an in-house photo shoot studio for BritishIndia and I was basically given the opportunity to see through the whole process- from writing up the proposal, presenting it to our CEO, preparing quotations and executing it. I was also expected to present my proposals on some of the Advertising and Promotion ideas I had to the head of departments. However, I expected to be drowned in work but there are days where I literally had nothing to do; then again those were the days where I got to help out with the merchandising team where the designers are. My mentor played a crucial role throughout my whole internship program. From day one she was very attentive and very supportive. She guided me with my project and ensured that I was on the right track and now, 9 weeks later, she has become a very good friend of mine. My biggest take-away from this internship is that it is never too late to learn and in order for you to learn, you will need to build the courage to ask questions.Was your supervisor supportive?
My mentor actively involved me, was mostly attentive and ensured I gained from the internship.What could be improved? What could you have done better?
My internship didn't allow me to take any off-days, so I had to replace my off-day with a working Saturday. But apart from that, being able to drown myself with work would have been nice.Advice for future interns?
My colleagues in BritishIndia comes from a wide range of backgrounds - one with an Engineering degree from MIT as well! So you don't necessarily need to be a graduate from a fashion school to enjoy the work in BritishIndia, so long as you appreciate fashion, you like challenges and you want to have something you can call your own, BritishIndia will have something to offer you.